Brand

Don't wait for good weather

Swiss watches, built for people who want to go out. Precise, robust, reliable for years.

Why we exist

For all those who prefer to set off

There are watches that look best in a shop window. Ours do not. Swiss Military by Chrono is made for the journey, for cold mornings, for days that last longer than planned. We build timepieces for an active daily life, indoors and outdoors, at work and in leisure time. Clearly designed, robustly built, made for people who would rather rely on their equipment than on good weather.

Building a Legacy

Where the walls keep time

Our headquarters in Solothurn are located in a watchmaking building dating from 1915/1916. For decades, generations of watchmakers learned their craft here, in one of Switzerland's first watchmaking schools. When the school moved out in 2002, Chrono AG took over the building and refitted it. Since 1994, watches have been created under the name Swiss Military by Chrono that carry on this tradition. Not a marketing promise, but an address where watches have been brought to life for over a hundred years.

Rooted in switzerland

Swiss Made is not just a print

From the first draft to the final check, every watch is made in Switzerland. The cases contain movements from Swiss manufacturers ETA, Ronda, and Sellita, so that the watch runs like it did on the first day, even years later. Solothurn is more than just an address in the imprint. It is the place where it is decided what is good enough and what is not.

How we work

Checked before it reaches your wrist

In Solothurn, around thirty people from design, watchmaking, and marketing work on our collections. Every watch goes through the same process. Component selection, assembly, water-resistance testing, visual inspection, packaging, much of it by hand. We use stainless steel, sapphire crystal, and rubber because they withstand the demands of an active daily life. A watch only leaves the house once it passes these tests.

what drives us

You have to earn the name

«Swiss Military» is a protected name. We are allowed to use it because our watches are officially licensed by the Swiss Confederation, represented by armasuisse. This is not a label, but a commitment. To authenticity, to Swiss Made, to a five-year warranty. We prefer to show that we stand for it rather than just claiming it.

Independent for the long run

Family-run. Swiss Made. Independent for 45 years.

For 45 years, Chrono AG has remained independent and family-run. From Solothurn, we create Swiss Made watches with the freedom to make our own decisions and stay true to what matters. This independence gives us room to think long term, stay close to our craft and our partners, and take responsibility for every watch we create under our name.

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